Comparison
Swingback vs Frill
Frill gives each workspace one board, and hiding its branding takes a $100 add-on or the $149 Growth plan. Swingback Pro includes several boards, your domain and no branding.
Frill's prices and features as its own pages showed them on October 21, 2026.
Why teams choose Swingback over Frill
- 01
Several boards, not one
Frill works with a single board per workspace, split into topics. Swingback gives you three boards on Free and as many as you need on Pro, and each board decides whether its posts show on the roadmap.
- 02
Your brand without a $100 add-on
Removing Frill's branding takes its White Label add-on, $100 a month according to its help center, or the Growth plan at $149. On Swingback Pro it's included, with your own domain.
- 03
Your users signed in, on every plan
Frill's help center puts widget sign-in on Growth and above. Swingback signs your users in with a token your server signs, or with your own sign-in page, on every plan.
- 04
AI triage included
Swingback tags new posts, suggests merges for posts that mean the same thing, and holds spam for review, with AI included in both plans.
Pricing
What you pay, next to Frill
Swingback
Priced per workspace. Unlimited customers, posts and votes on both plans.
- Free3 members · 3 boardsFree
- Pro20 members · unlimited boards · custom domain · no branding · API and MCP server · private boards$20 / month$18 billed yearly
Frill
A flat price per plan, with unlimited teammates and tracked users. Plans limit active ideas and surveys; privacy, surveys and white labeling are paid add-ons below Growth.
- Startup50 active ideas · 1 survey of each kind · Unlimited teammates and tracked users$25 / month$22 billed yearly
- BusinessUnlimited ideas · 3 surveys of each kind$49 / month$44 billed yearly
- GrowthUnlimited ideas and surveys · Privacy, Surveys and White Labeling add-ons included$149 / month$136 billed yearly
- EnterpriseSOC 2, audit logs, IP allowlisting · Dedicated hosting and support$349 / month$319 billed yearly · Through sales
Frill's Growth plan, for no Frill branding, private boards and end-user sign-in, costs $149 a month billed monthly, or $136 a month billed yearly.
Swingback Pro costs $20 billed monthly, or $18 billed yearly, with custom domain, no branding, API and MCP server, private boards.
With Pro, save at least$1,416a year
Features
Feature by feature
| Feature | Swingback | Frill |
|---|---|---|
| Free plan | Yes3 members, 3 boards, no time limit | In partA 14-day trial; their FAQ mentions a free tier the pricing page doesn't list |
| Price doesn't grow with your end users | YesUnlimited customers on every plan | YesUnlimited tracked users |
| Several feedback boards | Yes3 on Free, unlimited on Pro | NoOne board per workspace, with topics |
| Public roadmap | Yes | Yes |
| Changelog | YesScheduling and RSS | YesAnnouncements |
| In-app widget | Yes | Yes |
| Your users signed in (SSO or signed token) | YesEvery plan | From GrowthWidget sign-in, per their help center |
| Custom domain | From Pro | Yes |
| No vendor branding | From Pro | Paid add-onWhite Label add-on ($100 a month) or Growth |
| Private boards | From Pro | Paid add-onPrivacy add-on or Growth |
| AI triage | YesTags, duplicates, moderation, translation, drafts; 50 posts and comments a month on Free | In partSimilar ideas; AI drafting in their Chrome extension, an allowance by plan; an AI inbox in early access |
| Slack | Yes | Yes |
| Discord | Yes | NoNot in their integrations |
| Webhooks | YesEvery plan | Yes |
| API | From ProREST, OpenAPI 3.1 | Yes |
| MCP server | From Pro16 tools | YesRead-only |
| Portal in several languages | Yes7 languages, posts and comments translated | From Business42 languages |
What Frill has that Swingback doesn't
Worth knowing before you choose, if you need one of these.
- In-app surveys: NPS, CSAT and polls
- A prioritization matrix with your own factors
- Jira, Trello, Intercom, Zendesk and Help Scout integrations
- 42 portal languages (Business and up)
- An AI inbox that finds feature requests in Slack, helpdesks and issue trackers (early access)
Migration
Move from Frill to Swingback
- Step 1
Export from Frill
- In Frill, open Settings, then Privacy, then Export Data, and export Ideas, Votes and Comments. Each file links back to user IDs.
- Export your users under Settings, then Misc: in the Data Export section, click Export Data and choose Users and Followers. Frill emails you a link to the file, with names, emails and custom attributes.
- Or read everything through Frill's API (https://api.frill.co/v1) with a key from Company Settings, API & MCP: ideas, votes, comments, followers, statuses, topics and announcements.
- Frill's votes file names each voter by user ID, and Swingback's CSV import takes voters' emails: put each voter's email from the users export beside their votes before you import.
- Step 2
Import into Swingback
Upload each CSV file, and match its columns to the fields: the importer suggests the matches, and you check them.
Every import starts with a dry run that shows what it will create. Boards, statuses and tags map to yours, and running it again adds only what's new: import once to try, and again on the day you switch.
- Step 3
Switch over
Replace Frill's widget with Swingback's, and move your feedback domain to your portal (a custom domain is on Pro).
Then announce the move in your first changelog entry, so your customers know where to find you.
What you can take out of Frill
| Ideas | CSV export, API (with status and topics) |
|---|---|
| Votes, with who voted | CSV export, API |
| Comments | CSV export, API (one idea at a time) |
| Users, with emails and attributes | CSV export, API |
| Announcements | API |
About this comparison
Everything said here about Frill comes from its own website, as it was on October 21, 2026. Prices and plans change: check Frill's pages before you decide.
Frill's pricing table shows several features on every plan that its help center puts on higher plans or add-ons (branding removal, widget sign-in, languages). This page follows the help center, which is more specific.
Frill's pricing FAQ mentions a free tier and its Hellonext comparison a forever-free plan, but its pricing page lists paid plans and a 14-day trial only. This page follows the pricing page.
Frill's help center says it supports 42 languages; its widget page says nine come out of the box. This page follows the help center.
Frill's white-labeling article counts custom domains as part of White Label; its pricing table, widget page and custom-domain article put one on every plan, which this page follows.
Frill Inbox is in early access according to its own page; Frill's home page presents it without saying so.
Ready to move from Frill?
Start on the Free plan, bring your data over, and switch when everything is in place.